Overview
In India, most checkout abandonment comes from the flow, not the price: a UPI collect request that simply disappears, a form demanding a landline, an error with no explanation. We add tracking to your current checkout, find exactly where buyers drop out and redesign around how Indian customers prefer to pay, with UPI up front. Every failure and retry path is designed with care, so a single declined payment no longer loses the sale. You also get a plan to measure the result.
What you receive
- A step-by-step funnel review showing where buyers leave your checkout
- A redesigned flow that presents UPI before other payment options
- A shorter form using autofill and the right mobile keyboard types
- Screens for pending, declined, expired and retried attempts across every payment method
- Trust signals placed exactly where buyers tend to hesitate
- Design files with developer specifications for each screen
- An experiment plan for comparing the old and new checkout after release
How it runs
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Step - 01
Measure
We review your analytics and add event tracking wherever it is missing.
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Step - 02
Diagnose
Each drop-off point is traced to a specific cause in the interface.
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Step - 03
Redesign
The whole flow is redrawn, covering every payment failure and retry path.
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Step - 04
Prepare
Specifications are finalised and a post-launch measurement plan is agreed.
Timeline: 12 working days, counted from the day we receive what we need from you.
Is it a fit?
A good match for
- Online shops with strong traffic but weak conversion rates
- Subscription businesses losing customers right at payment
- Any business whose checkout has not been revisited since launch
What we need from you
- Access to your analytics and a test login able to reach the payment step
- Your payment provider and the payment methods you accept
- Any tax, finance or regulatory rules the design must follow
Why it helps
- Fewer abandoned carts at your single most expensive step
- Declined payments get a clear retry instead of a lost visitor
- A measurement plan revealing whether the redesign actually paid off
Questions
This service covers analysis and design only. Development can be quoted separately, or your own developers can build directly from the specifications we provide.
The design principles apply to any major Indian payment provider. Tell us which one you use so the failure and retry states reflect how it behaves.
Results vary with your visitors, product mix and current performance, so no figure is promised. We record a baseline before launch, letting you compare real numbers afterwards.